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Master of Arts (Communication Management)

Master of Arts (Communication Management)

Programme Information

Qualification

Master's Degree

Duration

1 Year 4 months

Intake

January, June, September

Tuition Fee

RM 27550

Overseas Program

Not Available

Location

Selangor

Overview

This program provides and equips graduates to carry out their roles and responsibilities in national, and international developments, especially in the communication industry. Graduates of this program will leave equipped with high order analytical and critical thinking abilities, applied research skills, a firm grasp of the main theoretical framework and business management perspectives underpinning the communications field, as well as an awareness of current trends and issues. This program aims to develop and trained graduate in:

The formulation of new ideas from having subjects that are critical in nature, that not only emphasises the social and political dimension of communication but that will enhance the development of knowledge, research and communication skills of graduates
The ability to transfer analytical and problem solving skills in order to evaluate and make firm decisions critically and creatively based on research and/or experience.
The enhancement of skills such as ethics, responsibilities, professionalism, leadership, etc., for future development of human society.
The attitude to intensify the search for life-long learning, skills, and knowledge in line with the contemporary environment.

Entry Requirements

Academic Qualification

Bachelor Degree:

  • Completed with a min. CGPA of 2.50 or equivalent qualifications
  • Candidates without a min. CGPA of 2.50 can be accepted with a min. of 5 years relevant working experience, subject to institutional approval

English Requirement

  • Local Student: Band 5 in MUET
  • International Student: Band 6 in IELTS; or a min score of 60 (IBT) or 499 (PBT) in TOEFL; or score 50 and above for Pearson English Test
  • *If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.

Course Outline

Core

YEAR 1 
Semester 1

  • Advanced Communication Theory
  • Strategic Communication Management
  • Reputation Management

Semester 2

  • Media Management: Professional Perspectives
  • Corporate Communication Management
  • Research Methodology

Semester 3

  • Research Project: Part 1
  • Unconventional Advertising
  • Advanced Organisational Communication
  • Social Media Management

YEAR 2 
Semester 1

  • Research Project: Part 2
  • Elective (choose 2)

Electives

  • Contemporary Media and Cultural Studies
  • Web Design and User Experience
  • Organisational Behaviour
  • Marketing Management
  • Strategic Management

Programme Information

Qualification

Master's Degree

Duration

1 Year 4 months

Intake

January, June, September

Tuition Fee

RM 27550

Overseas Program

Not Available

Location

Selangor