In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experience and have fun while acquiring knowledge and necessary skills. These skills prepare you for a broader and better career in the communication field. It also provides you with a solid foundation route to a higher degree.
What is mass communication?
Mass communication is the field in which information or messages are delivered through a medium to the masses. The study of mass communication includes learning how to effectively get your message across to the target audience via your chosen medium.
Mass communication has evolved over the years especially with the internet. It now includes the virtual world, with information being dispersed online. Other popular forms of media include television, newspaper, billboard, and radio.