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Diploma in Mass Communication

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Diploma in Mass Communication

Programme Information

Qualification

A-Levels

Duration

2 Years 4 months

Intake

January, May, September

Tuition Fee

RM 37660

Overseas Program

Not Available

Location

Penang

Overview

In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experience and have fun while acquiring knowledge and necessary skills. These skills prepare you for a broader and better career in the communication field. It also provides you with a solid foundation route to a higher degree.

What is mass communication?

Mass communication is the field in which information or messages are delivered through a medium to the masses. The study of mass communication includes learning how to effectively get your message across to the target audience via your chosen medium.

Mass communication has evolved over the years especially with the internet. It now includes the virtual world, with information being dispersed online. Other popular forms of media include television, newspaper, billboard, and radio.

Entry Requirements

Academic Qualification

  • SPM/GCE O Level: Min. 3 Credits inclusive of a Credit in English
  • UEC: Min. 3 Credits (3Bs)
  • Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency): Pass (Subject to review and approval of certified transcripts)

English Requirement

  • Local Student: Credit (SPM / 1119 / UEC / O-Level English)
  • International Student: Band 5 in IELTS; or a min score of 34 (IBT) or 410 (PBT) in TOEFL; or Cambridge English CAE (160) & CPE (180); or PTE Academic (36); or MUET Band 3

Course Outline

Core

YEAR 1

  • Public Speaking Skills
  • Media Research Method
  • Writing and Referencing Skills
  • Media, Culture and Society
  • Digital Literacy/ Introduction to Sociology
  • Public Relations in Practice
  • Photo Communication
  • Digital Design
  • Personal Branding

YEAR 2

  • Mass Media Law
  • Radio Broadcasting
  • Film and Genre Studies
  • Introduction to Digital Journalism
  • Persuasive Advertising
  • Consumer Behaviour
  • Media Strategy Planning
  • Transmedia Creation
  • Communication Project
  • Organisational Communication/Multimedia and Web Development
  • Practical Training

MPU

  • Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1
  • Personal Development Skills
  • Society and Development in Malaysia
  • Teamwork and Community
  • Oral Communication
  • Writing and Referencing

Programme Information

Qualification

A-Levels

Duration

2 Years 4 months

Intake

January, May, September

Tuition Fee

RM 37660

Overseas Program

Not Available

Location

Penang