Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. This is why graduates of public relation course in Malaysia are highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.
Why study Communication and Public Relations?
Dual Award title:
UOW Malaysia KDU Penang University College Award:
University of Lincoln Award:
*Graduates will receive an award and transcript from both institutions
Academic Qualification
STPM :
2 Principal Passes inclusive of a Credit in English at SPM level
GCE A Level :
Minimum Standard
2 Principal Passes (EE) and Credit in English at SPM/O-Level
Dual Award Required Standard
2 Principal Passes (CC)
Applicant without 2 Principal Passes (CC) may be considered on a case by case basis by the Dual Award University partner
UEC :
5 Credits (5Bs) inclusive of a Credit in English at SPM/UEC level
Foundation/Matriculation :
Minimum Standard
Pass with min. CGPA of 2.00 inclusive of a Credit in English SPM/UEC level
Dual Award Required Standard
Pass with min. CGPA 3.00
Australian Matriculation/Foundation:
Minimum Standard
ATAR score of 55
Dual Award Required Standard
ATAR score of 70
Diploma :
Recognised Diploma with CGPA ≥ 2.00 and Credit in SPM/O-Level/UEC English or;
Diploma Media and Communication (Credit in SPM/O-Level/UEC English is not required)
Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency):
Pass (Subject to review and approval of certified transcripts)
The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
English Requirement
Local Student:
Single Award
MUET Band 2; or Band 5 in IELTS; or a min score of 57 (IBT) or 180 (CBT) in TOEFL
Dual Award
MUET Band 4; or Band 6 in IELTS (with no component below 5.5); or a min score of 79 (IBT) or 220 (CBT) in TOEFL
International Student:
Single Award
MUET Band 3; or Band 5 in IELTS; or a min score of 34 (IBT) or 410 (CBT) in TOEFL
Dual Award
MUET Band 4; or Band 6 in IELTS (with no component below 5.5); or a min score of 79 (IBT) or 220 (CBT) in TOEFL
If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award programme:
SPM English Credit (Min. C); or SPM 1119 (O-Level English)(Min. C); or UEC English (Min. B6); or Cambridge English CAE & CPE (from 2015) 169, with no element below 162; Advanced CAE (pre 2015) B2; or PTE Academic (54); or KDU English Entrance Test (73)
Core
Year 1
Year 2
Year 3
MPU