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Master of Strategic Communication

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Master of Strategic Communication
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Programme Information

Qualification

Master's Degree

Duration

1 Year 1months

Intake

January, May, September

Tuition Fee

RM 16200

Overseas Program

Available

Location

Perak

Overview

UTAR’s Master of Strategic Communication is designed to focus on the higher-level concepts and strategies that cut across disciplines to meet the flexible thinking needed in today’s media environment. This thinking requires practitioners who can design, manage, and launch communication campaigns that integrate a variety of public relations, advertising, journalism and marketing techniques. As the world of communications is not slowing down, your career should not also. Therefore, join us at UTAR with our Master of Strategic Communication as we empower communicators who are versatile to successfully move on to a variety of fulfilling careers, applying the strategic communication principles and skills they have learned to business, government, politics, social justice, entertainment and health among others.

Entry Requirements

Academic Requirement:

  1. A Bachelor’s Degree with Honours and CGPA of 2.75 and above or a Bachelor’s Degree with CGPA of 2.75 and above in a related field from UTAR; or
  2. A Bachelor’s Degree with Honours and CGPA of 2.50 and above but less than 2.75 or a Bachelor’s Degree with CGPA of 2.50 and above but less than 2.75 in a related field from UTAR and subjected to rigorous internal assessment; or
  3. A Bachelor’s Degree with Honours and CGPA of 2.00 and above but less than 2.50 or a Bachelor’s Degree with CGPA of 2.00 and above but less than 2.50 in a related field from UTAR, show evidence of at least five (5) years of relevant working experience and subjected to rigorous internal assessment; or
  4. Any other academic qualifications equivalent to (1), (2) or (3) from another recognised University as approved by the Senate

Language Requirements:

  • IELTS Academic 6.0, TOEFL 600 or its equivalent
  • TOEFL iBT Score 60 -78
  • MUET Band 4

Course Outline

  • STATISTICAL METHODS FOR STRATEGIC COMMUNICATION-3 Credit
  • PROJECT WRITING – 4 Credit
  • AUDIENCE ANALYSIS -3 Credit
  • CRISIS COMMUNICATION -3 Credit
  • MEDIA AND COMMUNICATION THEORY -3 Credit
  • MEDIA LAW, ETHICS & REGULATIONS – 3 Credit
  • PROFESSIONAL PRACTICE AND PRESENTATION -3 Credit
  • AMPAIGN DESIGN & IMPLEMENTATION -3 Credit
  • STRATEGIC PUBLIC RELATIONS -3 Credit
  • CAPSTONE PROJECT -6 Credit

ELECTIVE Group I Choose one

  • STRATEGIC MEDIA MANAGEMENT  -3 Credit
  • STRATEGIC ADVERTISING MANAGEMENT  -3 Credit

ELECTIVE Group II  Choose One

  • INTERACTIVE ADVERTISING  -3 Credit
  • MULTIMEDIA JOURNALISM -3 Credit

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Programme Information

Qualification

Master's Degree

Duration

1 Year 1months

Intake

January, May, September

Tuition Fee

RM 16200

Overseas Program

Available

Location

Perak