Official Employability Ratings will be released on 1st March 2021
100% Determined by Leading Graduate Employers
100% Determined by Leading Graduate Employers
Highly Employable Courses

Bachelor of Marketing (Honours)

Click Count : 0
Bachelor of Marketing (Honours)
Bookmark Visit Course

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, October

Tuition Fee

RM 41700

Overseas Program

Available

Location

Perak

Overview

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS.

Entry Requirements

Minimum Requirement (Either one)

  • STPM: 2 C
  • A-level: 2 D
  • South Australian Matriculation (SAM): An Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subject
  • Canadian Pre-University (CPU): An average of 70% in 6 subjects
  • UEC: Grade B in 5 subjects
  • Foundation in Science, UTAR
  • Foundation in Arts (Management and Accountancy Stream), UTAR
  • Foundation from other Institutions of Higher Learning in the relevant field
  • Matriculation MoE
  • Diploma, TAR UC in the relevant field
  • Diploma from other Institutions of Higher Learning in the relevant field
  • Other equivalent qualification recognised by the Malaysian Government

And

  • A pass in 1 SPM Mathematics subject / equivalent

Course Outline

Year 1

  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • Elective II
  • English for Business
  • Information Systems
  • Management Principles
  • MPU1*
  • Principles of Macroeconomics
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques I
  • Quantitative Techniques II

Year 2

  • Co-Curriculum
  • Customer Relationship Management
  • Elective III
  • English for Management
  • Global Marketing
  • Logistics Management
  • Marketing Analysis and Decision Making
  • Marketing Research in Practice
  • MPU1**
  • MPU Elective I
  • Product Management
  • Retail Management
  • Sun Zi’s Art of War and Business Strategies

Year 3

  • Business Ethics
  • Elective I
  • Elective IV
  • Electronic Marketing
  • Entrepreneurship
  • Industrial Training
  • International Business
  • Marketing Communication Strategy
  • National Language/ Other Languages
  • Research Project
  • Service Management
  • Strategic Marketing Planning and Control

Elective I (Choose 1 course)

  • Human Resource Management
  • Managing Information Systems

Elective II (Choose 1 course)

  • Advertising and Promotion
  • Business-To-Business Marketing
  • Event Management

Elective III (Choose 1 course)

  • E-Commerce
  • Operations Management

Elective IV (Choose 1 course)

  • Interpersonal Communication
  • Introduction to Multimedia
  • Public Speaking and Oral Presentation
  • Technopreneurship

MPU 1* (Choose 1 course)

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

MPU 1** (Choose 1 course)

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

MPU Elective (Choose 1 course)

  • Business and Society
  • Malaysian Economy

National Language/Other Language (Choose 1 course)

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum (Choose 1 course)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Abroad
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Martial Arts
  • Music Performance
  • Oral Communication
  • Social Entrepreneurship Project
  • Sports
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

More Courses

Bachelor of Economics (Hons)

Diploma in Business Administration

Bachelor of Business Administration (Hons)

Bookmark Visit Course

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, October

Tuition Fee

RM 41700

Overseas Program

Available

Location

Perak