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Bachelor of Corporate Communication (Honours)

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Bachelor of Corporate Communication (Honours)
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, October

Tuition Fee

RM 42400

Overseas Program

Available

Location

Selangor

Overview

Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various purposes.

It supervises internal and external communication, media relations, reputation management, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication.

The Bachelor of Corporate Communication (Honours) provides students strong understanding of communications theories and processes in an organisation. Key research, communication and media handling skills are taught so that students can manage challenging projects confidently. They will be trained to communicate effectively in the local and global business world.

The programme will expose students to communication management and creative problem solving strategies, role of ICT in corporate communication and use of ICT in addressing corporate communication issues. Students are placed under an industrial training programme to gain practical experience.

Entry Requirements

Minimum Requirement (Either one)

  • STPM: 2 C
  • A-level: 2 D
  • South Australian Matriculation (SAM): An Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subject
  • Canadian Pre-University (CPU): An average of 70% in 6 subjects
  • UEC: Grade B in 5 subjects including English language
  • Foundation in Science, UTAR
  • Foundation in Arts, UTAR
  • Foundation from other Institutions of Higher Learning
  • Matriculation, MoE
  • Diploma, TAR UC in the relevant field
  • Diploma from other Institutions of Higher Learning
  • Other equivalent qualification recognised by the Malaysian Government

And

  • A credit in 1 SPM / O-Level English Language / equivalent (not applicable for qualifications conducted fully in English language)

Course Outline

Year 1

  • Co-Curriculum
  • Communication in Interpersonal Relationships
  • Corporate Writing I
  • Creative Thinking and Idea Generation
  • Elective I
  • Elective III
  • English for Mass Communication
  • Fundamentals of Public Relations
  • Integrated Marketing Communications
  • Intercultural Communication
  • Introduction to Mass Communication
  • MPU1*
  • National Language/ Other Languages
  • Principles and Practices of Corporate Communication
  • Public Speaking
  • Sun Zi’s Art of War and Business Strategies

Year 2

  • Applied Organisational Communication
  • Approaches to Communication Research
  • Corporate Branding
  • Corporate Writing II
  • Design Studio
  • Elective II
  • Entrepreneurship
  • Ethics in Media Communication
  • Financial Communication
  • Media and Communication Theories
  • Media Relations
  • Reputation Management
  • Web Page Design

Year 3

  • Communication Law
  • Corporate Crisis Management
  • Event Planning and Management I
  • Events Planning And Management II
  • Industrial Training
  • MPU1**
  • Project Strategic Management and Communication

Elective I (Choose 1 course)

  • Creative Writing Skills
  • English Grammar in Context
  • English Pronunciation and Speaking
  • English Vocabulary

Elective II (Choose 1 course)

  • Fundamentals of Psychology
  • Introduction to Sociology
  • Social Psychology
  • Understanding Politics: State, Nation and Government

Elective III (Choose 1 course)

  • Digital Photography
  • Visual Communication

National Language/Other Language (Choose 1 course)

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

MPU 1* (Choose 1 course)

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

MPU 1** (Choose 1 course)

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

Co-curriculum (Choose 1 course)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, October

Tuition Fee

RM 42400

Overseas Program

Available

Location

Selangor