Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various purposes.
It supervises internal and external communication, media relations, reputation management, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication.
The Bachelor of Corporate Communication (Honours) provides students strong understanding of communications theories and processes in an organisation. Key research, communication and media handling skills are taught so that students can manage challenging projects confidently. They will be trained to communicate effectively in the local and global business world.
The programme will expose students to communication management and creative problem solving strategies, role of ICT in corporate communication and use of ICT in addressing corporate communication issues. Students are placed under an industrial training programme to gain practical experience.
Minimum Requirement (Either one)
Elective I (Choose 1 course)
Elective II (Choose 1 course)
Elective III (Choose 1 course)
National Language/Other Language (Choose 1 course)
MPU 1* (Choose 1 course)
MPU 1** (Choose 1 course)
Co-curriculum (Choose 1 course)