The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan.
This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.
In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations.
Minimum Requirement (Either one)
Elective I (Choose 1 course)
Elective II (Choose 1 course)
MPU 1* (Choose 1 course)
MPU 1** (Choose 1 course)
MPU 3** (Choose 1 course)
National Language/Other Language (Choose 1 course)
Co-curriculum (Choose 1 course)