Official Employability Ratings will be released on 1st March 2021
100% Determined by Leading Graduate Employers
100% Determined by Leading Graduate Employers
Highly Employable Courses

Bachelor of Communication (Honours) Advertising

Click Count : 0
Bachelor of Communication (Honours) Advertising
Bookmark Visit Course

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, October

Tuition Fee

RM 42450

Overseas Program

Available

Location

Perak

Overview

The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan.

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally.

In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations.

Entry Requirements

Minimum Requirement (Either one)

  • STPM: 2 C
  • A-level: 2D
  • South Australian Matriculation (SAM): An Australian Tertiary Admission Rank (ATAR) 70 and Grade B in 2 subject
  • Canadian Pre-University (CPU): An average of 70% in 6 subjects
  • UEC: 5 B including English Language
  • Foundation in Science, UTAR
  • Foundation in Arts, UTAR
  • Foundation from other Institutions of Higher Learning
  • Matriculation Certificate (MOE)
  • Diploma, TARUC
  • Diploma from other Institutions of Higher Learning
  • Other equivalent qualification recognised by the Malaysian Government

And

  • A credit in SPM / O-Level English Language/ equivalent (not applicable for qualifications conducted fully in the English language)

Course Outline

Year 1

  • Communication Theories
  • Creative Thinking
  • Design for Media
  • Design Fundamentals
  • Elective I
  • Elective II
  • English for Mass Communication
  • History of Advertising
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising

Year 2

  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum
  • Communication Research Methods
  • Digital Advertising
  • Digital Communication Technology
  • Media Planning
  • MPU1*
  • National Language/Other Languages
  • Public Speaking
  • Sun Zi’s Art of War and Business Strategies
  • Web Page Design

Year 3

  • Industrial Training
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1**
  • MPU3

Elective I (Choose 1 course)

  • Computer Systems and Applications
  • Introduction to Multimedia

Elective II (Choose 1 course)

  • Positive Psychology
  • Consumer Behaviour

MPU 1* (Choose 1 course)

  • Bahasa Melayu Komunikasi 2 – For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) – For Local Students

MPU 1** (Choose 1 course)

  • Hubungan Etnik – For Local Students
  • Malaysian Studies 3 – For International Students

MPU 3** (Choose 1 course)

  • Culture and Communication
  • Development Trends in Malaysia
  • Introduction to Political Science
  • Introduction to Sociology

National Language/Other Language (Choose 1 course)

  • Bahasa Kebangsaan (A) – For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum (Choose 1 course)

  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ

More Courses

Bachelor of Economics (Hons)

Diploma in Business Administration

Bachelor of Business Administration (Hons)

Bookmark Visit Course

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, October

Tuition Fee

RM 42450

Overseas Program

Available

Location

Perak