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Bachelor of Business with Honours (Marketing)

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Bachelor of Business with Honours (Marketing)

Programme Information

Qualification

Degree

Duration

3 Years

Intake

February, September

Tuition Fee

RM 5190

Overseas Program

Available

Location

Sabah

Overview

The program aims to foster innovative and responsible business executives globally (focused on marketing) in an effort to support the country’s aspirations in positioning Malaysia as a global business hub. Students will be exposed to theoretical and practical learning, beyond the lecture room environment in producing a holistic business graduates with high marketing skills. The program develops the basic knowledge of students through exposing to various business disciplines. This goal is achieved through the offering of various aspects of knowledge in the field of business according to specialization areas that are considered crucial in the marketing world. The areas of expertise include management and marketing which cover the knowledge of financial, accounting, market, sales, promotion, product, human resources, cross-culture and international business policy. Students will be exposed to various teaching methods such as case study analysis, industries and/ or departments visits and practicum training. The offering of the program is also aimed at producing a competitive and innovative workforce as well as realizing the desire to produce excellent graduates at both domestic and global levels.

Entry Requirements

Matriculation/ Foundation

  • Pass ‘Sijil Pelajaran Malaysia’ (SPM) with at least Grade E/8E in subject Mathematics
  • Pass Matriculation MoE / UM Science Foundation / UiTM Science Foundation with at least Grade C (2.00) in subjects : Economy/ Business Management
  • Pass at least Band 3 Malaysia University English Test (MUET)

STPM

  • Pass ‘Sijil Pelajaran Malaysia’ (SPM)/equivalent with at least Grade E/8E in Mathematics; and
  • Pass ‘Sijil Tinggi Pelajaran Malaysia’ (STPM)/equivalent with at least CGPA 2.00 and at least:
    • Grade C (NGMP 2.00) in Economics / Business Studies, and
    • Pass at least Band 3 Malaysia University English Test (MUET)

Diploma

  • Hold a Diploma /equivalent recognized by the Malaysian Government and approved by the University Senate; and
  • Pass ‘Sijil Pelajaran Malaysia’ (SPM) / equivalent with at least Grade C (C/6C) in English; and
  • Pass at least Band 3 Malaysia University English Test (MUET)

 

INTERNATIONAL STUDENTS

  1. Higher Certificate of Education (STPM) or GCE ‘A’ Level or equivalent: –
    • A pass in GCE ‘O’ Level or its equivalent;
    • A pass in the STPM of GCE ‘A’ Level or Higher School Certificate (HSC) or its equivalent with
      at least grade C in any THREE (03) subjects;
    • A pass in Cambridge International Examination Test at least grade B; or
    • Exceptions for English speaking country which is stated in MQA qualifications; – or
    • Exceptions for school/institute/college that uses English as the official language for learning
      and teaching; -or) English Proficiency:

      • Malaysian University English Test (MUET): Minimum Band 3 or-
      • Test of English as A Foreign Language;
        – Paper Test: Minimum Score 500 points or
        – Computer Test: Minimum Score 213 points or
        – Internet Test: Minimum Score 79 points – or-
      • International English Language Testing System (IELTS): Minimum score 5.0 – or
      • Any other English equivalent qualification recognized by Universiti Malaysia Sabah.
  2. Foundation or Diploma or its equivalent
    • A Diploma or its equivalent which is recognized by the Malaysian Government and the
      University Senate with CGPA of at least 3.00;
    •  A pass in Cambridge International Examination Test with at least B grade; -or
    • Exceptions for English speaking country which is stated in MQA qualifications; – or
    • Exceptions for school/institute/college that uses English as the official language for learning
      and teaching; -or) English Proficiency:

      • Malaysian University English Test (MUET): Minimum Band 3 or-
      • Test of English as A Foreign Language;
        – Paper Test: Minimum Score 500 points or
        – Computer Test: Minimum Score 213 points or
        – Internet Test: Minimum Score 79 points – or-
      • International English Language Testing System (IELTS): Minimum score 5.0 – or
      • Any other English equivalent qualification recognized by Universiti Malaysia Sabah.

Course Outline

The programme core consists of:-

  • Consumer Behaviour
  • Product Planning and Management
  • International Marketing Management
  • Sales Management
  • Strategic Marketing
  • Marketing Management
  • Integrated Marketing Communication
  • Marketing Research
  • Services Marketing
  • E-Marketing

with 5 University Cores, 18 Faculty cores,3  electives and Practicum

Programme Information

Qualification

Degree

Duration

3 Years

Intake

February, September

Tuition Fee

RM 5190

Overseas Program

Available

Location

Sabah