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Diploma in Advertising

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Diploma in Advertising
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Programme Information

Qualification

A-Levels

Duration

2 Years

Intake

June, November

Tuition Fee

RM 18300

Overseas Program

Not Available

Location

Kuala Lumpur

Overview

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.

Entry Requirements

SPM – 3 credits in the relevant subjects

O Level – 3 Grade C in the relevant subjects

UEC – 3 Grade B in the relevant subjects

Certificate – Relevant Certificate accredited by MQA OR relevant skilled/technical/vocational Certificate recognized by the Malaysian Government

Compulsory Subjects:

SPM Pass / O level Grade E (pass) / UEC Grade C in English Language

Course Outline

Modules Include:

  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Consumer Behavior
  • Introduction to Advertising
  • Malaysia: Cultural & Religious Practices
  • Basic Photography
  • Design for Print
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Communication Law
  • Advertising Creative Campaign
  • Media Planning
  • Measurement of Advertising Effectiveness
  • Industrial Attachment
  • Translation : BM, English & Chinese OR Translation : BM & English
  • Marketing

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Programme Information

Qualification

A-Levels

Duration

2 Years

Intake

June, November

Tuition Fee

RM 18300

Overseas Program

Not Available

Location

Kuala Lumpur