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Bachelor of Communication (Hons) in Advertising

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Bachelor of Communication (Hons) in Advertising
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

June, November

Tuition Fee

RM 34600

Overseas Program

Available

Location

Kuala Lumpur

Overview

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Entry Requirements

STPM – Grade C in 3 relevant subjects

A Level – Grade D in 2 relevant subjects

UEC – Grade B in 5 relevant subjects

Other IHL – Relevant Foundation / Diploma accredited by MQA

TAR UC – Foundation in Arts (Track B) OR Relevant Diploma

Additional Requirements:

SPM Credit / O Level Grade C / UEC Grade B in English Language

Course Outline

Modules Include:

  • Introduction to Mass Communication
  • Fundamentals of Advertising
  • Design Fundamentals
  • Advertising & Society
  • Fundamentals of Photography
  • Media Planning for Advertising
  • Basic Copywriting
  • Consumer Behavior and Culture
  • Communication Theories
  • Communication Research Methods
  • Advanced Copywriting
  • Advanced Photography
  • TVC Production
  • Theories of Advertising
  • Digital Marketing / Web Design for Advertising
  • Visual Communication
  • Statistical Analysis for Communication
  • Translation and Advertising
  • Advertising Industrial Attachment
  • Creative Strategy for Advertising
  • Codes and Practices of Advertising
  • Multimedia Production for Advertising
  • Advertising and New Media / Art Direction for Advertising
  • Advertising Project I
  • Advertising Project II
  • Accounts Management for Advertising / International Advertising

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

June, November

Tuition Fee

RM 34600

Overseas Program

Available

Location

Kuala Lumpur