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Bachelor of Mass Communication (Hons) (Public Relations & Marketing)

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Bachelor of Mass Communication (Hons) (Public Relations & Marketing)
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, March, August

Tuition Fee

RM 95578

Overseas Program

Available

Location

Kuala Lumpur

Overview

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Entry Requirements

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

A Levels

Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)

55%

Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognized by MOE or pass HSC with UAI 55%.

Course Outline

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organizations provides real life experience and understanding of the various job functions.

Common Core

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, March, August

Tuition Fee

RM 95578

Overseas Program

Available

Location

Kuala Lumpur