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Bachelor of Mass Communication (Hons) Advertising & Brand Management

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Bachelor of Mass Communication (Hons) Advertising & Brand Management
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, March, August

Tuition Fee

RM 95578

Overseas Program

Available

Location

Kuala Lumpur

Overview

Students of the Taylor’s Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years. Students are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, Adobe Photoshop, Adobe Illustrator and Final Cut Pro.

Entry Requirements

Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)
Pass with min. 5Bs including English

A Levels
Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International
Min. ATAR 55

Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects

International Baccalaureate (IB)
Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)
55%

Other Qualifications
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.

Course Outline

Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor’s Curriculum Framework that allows students to mix & match study modules.

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, March, August

Tuition Fee

RM 95578

Overseas Program

Available

Location

Kuala Lumpur