The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.
English Language Requirements
Seeing Marketing Theory in Practice
*Elective: Choose any ONE
The Practice of Marketing