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BSc (Hons) in Conventions and Events Management

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BSc (Hons) in Conventions and Events Management
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 65800

Overseas Program

Not Available

Location

Selangor

Overview

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Entry Requirements

Academic Requirements

  • STPM: Average C or CGPA 2.0 (min 2 Principals)
  • A-Level: Minimum 8 points
  • Australian Matriculation: ATAR 55
  • Canadian Matriculation: 55%
  • Monash University Foundation Year: 55%
  • Sunway Foundation in Arts: CGPA 2.0
  • Sunway Foundation in Science Technology: CGPA 2.0
  • Unified Examination Certificate: Maximum 28 points from 5 subjects (all Grade Bs)
  • International Baccalaureate: Completed with minimum 24 points (excluding bonus points)
  • Sunway Diploma Studies: CAVG 40%. *Students may obtain advanced standing if credit transfer requirements are met.
  • Other Qualifications: Any other equivalent qualifications. Applicant with no standard qualification will be considered on a case-to-case basis

English Requirements

  • IELTS: 6.0
  • MUET: Band 4
  • SPM: English B3 or B+
  • UEC: English B4
  • O-Level English (1119): Credit
  • Sunway Intensive English Programme (IEP): Pass Level 4
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Course Outline

Year 1

  • Accounting for Decision Making
  • Conventions and Events Support Services
  • Introductory Economics
  • English for the Tourism Service Industry
  • Creative Design for Events
  • Business of Tourism and Hospitality
  • Principles of Marketing
  • Principles and Practice of Management
  • Emerging Technology for Events

Year 2

  • Concerts and Entertainment
  • MICE Management
  • Publicity and Media Writing
  • Business Statistics
  • Branding and Promotions
  • Communication Skills
  • Conventions and Events: Planning and Design
  • Business and Hospitality Law
  • Research Methods for Tourism and Hospitality
  • Sustainable Tourism Development

Year 3

  • Conventions and Events: Production and Operations
  • Corporate and Incentive Travel
  • Small Business Venture
  • Internship (18 Weeks)
  • Festival and Hallmark Events
  • Managing People in the Tourism and Hospitality Industry
  • Research Project

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 65800

Overseas Program

Not Available

Location

Selangor