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BSc (Hons) In Business Studies

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BSc (Hons) In Business Studies

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 72610

Overseas Program

Not Available

Location

Selangor

Overview

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Entry Requirements

Academic Requirements

STPM
Average C+ or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects  (all grade Bs) and a Pass in Mathematics subject

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Specific Requirements

  • Pass in Mathematics at SPM or its equivalent
  • Any other qualifications will be considered on a case-to-case basis

English Language Requirements

  • IELTS or equivalent: 6.0
  • MUET: Band 4
  • SPM: English B3 or B+
  • UEC: English B4
  • O-Level English (1119): Credit
  • Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Course Outline

Year 1:

  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Introductory Economics
  • Business Computing
  • Principles of Business Finance

Year 2:

  • Research Methods
  • Operations Management
  • Marketing Management
  • International Marketing
  • Human Resource Management
  • Consumer Behaviour
  • Advertising & Promotion
  • Marketing Research
  • Communication Skills

Year 3:

  • Research Project (Part 1)
  • Research Project (Part 2)
  • Leadership
  • Internship
  • International Business
  • Entrepreneurship
  • Business Ethics & Social Responsibilities

Electives (Choose 3)

  • Product Development & Commercialisation
  • E-Commerce
  • Financial Management
  • Direct Marketing
  • Marketing Strategy
  • Services Marketing

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 72610

Overseas Program

Not Available

Location

Selangor