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BA(Hons) in Advertising and Branding

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BA(Hons) in Advertising and Branding
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 71660

Overseas Program

Not Available

Location

Selangor

Overview

The BA (Hons) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across mediums, media and settings.

On successful completion of the programme, the graduates will be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Entry Requirements

Academic Requirement

  • STPM: Average C or CGPA 2.0 (Minimum 2 principals)
  • A-Level: Minimum 8 points (Minimum Grade D in at least 2 subjects)
  • Australian Matriculation: ATAR 55
  • Canadian Matriculation: 55%
  • Monash University Foundation Year: 55%
  • Sunway Foundation in Arts: CGPA 2.0
  • Unified Examination Certificate: Maximum 28 points from 5 subjects (all Grade Bs)
  • International Baccalaureate: Completed with minimum 24 points (excluding bonus points)
  • Sunway Diploma in Related Field*: CAVG 50% or CGPA 2.0

Specific Requirements

  • Credit in English at SPM level or equivalent

English Language Requirements

  • IELTS or equivalent: 6.0

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Course Outline

Year 1

  • Principles of Advertising
  • Creative Thinking
  • Designing with Type
  • Introduction to Graphic Communication
  • English for Academic and Professional Communication
  • Advertising Through the Ages
  • Conceptual Art Direction
  • Introduction to Consumer Behaviour
  • Media, Culture & Society
  • Principles of Mass Communication
  • Communication Theory and Practice

Year 2 and Year 3

  • Strategic Advertising Campaign
  • Creative Copywriting
  • Global Branding & Identity
  • Media Planning
  • Digital Media Literacy
  • Law & Ethics in Communication
  • Advanced Graphic Communication
  • Research Methodology in Advertising
  • Integrated Marketing Communication
  • Advertising Design & Production
  • Advertising Entrepreneurship
  • Research Project in Advertising
  • Final Year Project
  • Corporate Identity Design
  • Internship
  • Digital Photography

Electives (Choose any 2)

  • Celebrity Culture
  • Basic Narrative Analysis
  • Design Thinking & Practice
  • Introduction to Packaging
  • Digital Packaging
  • iSpeak

Additional MOHE compulsory General Studies subjects

For Local Student

  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 71660

Overseas Program

Not Available

Location

Selangor