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BA (Hons) in Communication

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BA (Hons) in Communication

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 61400

Overseas Program

Not Available

Location

Selangor

Overview

This exciting and high-impact communication programme is designed to produce industry employable graduates in the fields of – Corporate Communication, Advertising Design, and PR Project Management.

This innovative and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders, as they share their expertise and skills in seminars, workshops and classroom projects. This extends the learning beyond the classroom and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearhead initiatives of the department such as organising field trips, community service collaborations and festivals. These events and activities add excitement and provide real world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance and research skills will be honed in the process. The internship component in the final year culminates all your learning, as you begin to apply theories into real world practice.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Entry Requirements

Academic Requirements

  • STPM: Average C or CGPA 2.0 (Minimum 2 principals)
  • A-Level: Minimum 8 points
  • Australian Matriculation: ATAR 55
  • Canadian Matriculation: 55%
  • Monash University Foundation Year: 55%
  • Sunway Foundation in Arts: CGPA 2.3
  • Unified Examination Certificate: Maximum 28 points from 5 subjects (all Grade Bs)
  • International Baccalaureate: Completed with minimum 24 points (excluding bonus points)
  • Sunway Diploma in Related Field: CAVG 50%

Specific Requirements

  • Contemporary Music (Audio Technology)
    All candidates must undertake a LIVE audition. To prepare three 1.5- minute pieces to be sung or performed on any instrument of your choice.
  • Music Performance
    All candidates must undertake an audition, either LIVE or by video conference. Candidates should prepare three short pieces to be sung or performed on any instrument of their choice.
  • Design Communication and Interior Architecture
    Pass a portfolio review and interview conducted by the University.
  • Design Communication
    MQA Programme Standards require local students to possess a MUET qualification in order to register for the Design Communication programme. Students who have attained the IELTS or TOEFL qualifications may apply to be exempted from this requirement.

English Requirements

  • TOEFL: 550 paper-based, 213 computer-based, 80 internet-based
  • IELTS: 6.0
  • PTE: Academic 50 overall (minimum 46 in each skill)
  • MUET: Band 4
  • SPM English: B3 or B+
  • UEC English: B4
  • O-Level English (1119): Credit
  • Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%
  • ESL/English: Satisfactory level in Pre-University programmes, where the medium of instruction is English

Course Outline

Year 1

  • Principles of Mass Communication
  • Media, Culture & Society
  • Organisational Communication
  • Communication Theory & Practice
  • English for Academic and Professional Communication
  • Principles of Advertising & Design
  • Principles of Corporate Communication
  • Graphic Communication
  • Principles of Public Relations
  • Introduction to Consumer Behaviour

Year 2

  • Law and Ethics in Communication
  • Integrated Marketing Communication
  • Intercultural Communication
  • Media Technology
  • PR: Planning, Implementation & Evaluation
  • Global Branding and Identity
  • Public Relations: Strategies and Issues
  • Creative Copywriting

Electives (choose 2)

  • Media Relations and Public Affairs
  • Introduction to Packaging
  • Psychology in Communication
  • Art Direction and Campaign Strategy
  • Issues and Crisis Communication
  • Public Relations Writing

Year 3

  • Research Method
  • Political Communication
  • Corporate Social Responsibility
  • Research Project
  • Internship

Electives (choose 2)

  • Entrepreneurial Studies
  • Celebrity Culture
  • Basic Narrative Analysis
  • Investor Relations
  • Advertising Design and Production
  • Events Management

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, August

Tuition Fee

RM 61400

Overseas Program

Not Available

Location

Selangor