Bach. of Arts (Hons) English & Public Relations

Overview

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. Press agents, publicity and media relations managers, crisis managers, customer relations managers, public affairs managers, events managers and those in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies will find this programme useful. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.