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Bach. of Arts (Hons) English & Public Relations

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Bach. of Arts (Hons) English & Public Relations

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, June, August, September, October

Tuition Fee

RM 54900

Overseas Program

Not Available

Location

Selangor

Overview

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. Press agents, publicity and media relations managers, crisis managers, customer relations managers, public affairs managers, events managers and those in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies will find this programme useful. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

Entry Requirements

  • A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects
    and a credit in English at SPM or its equivalent; OR
  • A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its
    equivalent; OR
  • Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its
    equivalent; OR
  • Diploma in Media and Communication or its equivalent; OR
  • Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English
    at SPM or its equivalent.
  • For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR
    International English Language Testing System (IELTS) score of 5.0 OR its equivalent is needed.

Course Outline

Year 1 

  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • General Psychology

Year 2 

  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology

Year 3 

  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship

Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, April, June, August, September, October

Tuition Fee

RM 54900

Overseas Program

Not Available

Location

Selangor