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BA (Hons) Visual Communication Design

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SEGi University & Colleges
BA (Hons) Visual Communication Design
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

February, May, July, September, October

Tuition Fee

RM 61100

Overseas Program

Not Available

Location

Selangor

Overview

The Bachelor of Arts (Hons) Visual Communication Design programme is a rather exciting programme that equips you with the knowledge, critical thinking, creative approaches and technical skills to pursue a promising and likely thrilling career in the creative design industry.

This programme focuses on the development of thinking process and the ability to solve design problems creatively; the understanding of key principles and practical applications; and up-to-date industry technologies and methodologies used in solving complex design problems; as well as career-relevant concentration in the areas of graphic design, illustration, packaging, digital imaging and visualisation.

Entry Requirements

  • STPM or its equivalent with a minimum CGPA of 2.00 with a credit in Bahasa Melayu and a pass in English at SPM level; OR
  • A Recognised Diploma or its equivalent with a minimum CGPA of 2.00; OR
  • A Recognised Matriculation / Foundation or its equivalent with a minimum CGPA of 2.00; OR
  • Equivalent qualification and / or experience which is recognised by the Senate / institution. AND Malaysian University English Test (MUET) Band 1. AND A pass in an interview and a drawing test (except for Art and Design Management and History programme).

Course Outline

Year 1 

  • Software Application for Design
  • Design Principles
  • History of Art and Design
  • Still Life Painting
  • Illustration
  • Typography Design
  • Introduction to Photography
  • Basic Graphic Design
  • Digital Layout
  • Packaging Design
  • Creative Thinking
  • Basic Animation
  • Colour Photography

Year 2 

  • Print and Editorial Design
  • Web Publishing
  • Advertising Media Strategy
  • Marketing and Purchasing Consumer Behaviour
  • Environmental Design
  • Branding and Corporate Identity
  • Moving Image
  • Discourse
  • Advanced Packaging Design
  • Advertising & Promotional Photography
  • Book Project

Year 3 

  • Digital Imaging
  • Art Direction
  • Copywriting
  • Entrepreneurship
  • Professional Practice
  • Internship Practice
  • Portfolio Preparation and Final Project
  • Dissertation

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

February, May, July, September, October

Tuition Fee

RM 61100

Overseas Program

Not Available

Location

Selangor