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BA (Hons) Advertising and Digital Marketing Communications

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SEGi University & Colleges
BA (Hons) Advertising and Digital Marketing Communications
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

June, September

Tuition Fee

RM 57700

Overseas Program

Not Available

Location

Selangor, Penang

Overview

This stimulating new degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

  • A rigorous combination of established marketing theory and cutting-edge advertising digital practice
  • Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
  • The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
  • Offers exemptions from CIM and IDM examinations
  • One of the first degrees of its kind in the UK, and unique in Malaysia

Entry Requirements

  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification
  • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF)
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

* International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent.

* Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill) or equivalent.

Course Outline

Year 1

  • Personal Professional Development 1
  • Introduction to Digital Marketing
  • Introduction to Advertising
  • Principles and Practice of Marketing Part 1
  • Brand Management
  • Financial Aspects of Marketing
  • Creative Content Marketing
  • Principles and Practice of Marketing Part 2
  • Hubungan Etnik /Malaysian Studies 3
  • Tamadun Islam & Tamadun Asia/ Bahasa Melayu
  • Komunikasi 2
  • Public Speaking/ Bahasa Kebangsaan A (For local students who is without credit in SPM/Diploma in BM)

Year 2

  • Media Planning and Buying
  • Global Marketing Management
  • Personal & Professional Development 2
  • Customer Insight & Research Part 1
  • Integrated Marketing Communication Management
  • Advertising Campaign Management
  • Research Methods
  • Customer Insight & Research Part 2
  • Pengurusan Ko-Kurikulum/ Entrepreneurship/
  • Business Ethics
  • Statistics For Manager

Year 3

  • Internet Marketing
  • Direct, Interactive and Digital Marketing Part 1
  • Dissertation Part 1
  • Contemporary Issues in Marketing
  • Strategic Communications
  • Social Media and Analytics
  • Direct, Interactive and Digital Marketing Part 2
  • Dissertation Part 2
  • Business Placement (Internship)

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

June, September

Tuition Fee

RM 57700

Overseas Program

Not Available

Location

Selangor, Penang