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Diploma in Applied Communication

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Diploma in Applied Communication
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Programme Information

Qualification

Diploma

Duration

2 Years

Intake

April, July

Tuition Fee

RM 21900

Overseas Program

Not Available

Location

Selangor

Overview

The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

Entry Requirements

  • Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
  • Pass in STPM or its equivalent with a minimum of Grade C (GP2.00) in one (1) subjects AND a minimum of Grade C in English at SPM Level or its equivalent; OR
  • Pass in STAM with a minimum Grade of Maqbul (Pass) AND a minimum of Grade C in English at SPM Level or its equivalent; OR
  • Pass in UEC with a minimum of Grade B in at least three (3) subjects and a Pass in English; OR
  • Pass Certificate in related field from a recognized institution AND a minimum of Grade C in English at SPM Level or its equivalent.

Course Outline

Year 1

Fundamentals of Communication Theories
Digital Media and Culture
Introduction to Stakeholder Management
English
Fundamentals of Intercultural Communication
Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1 (U1)
Consumer in Digital Age
Media Law and Ethics
Media and Broadcasting
Public Relations
Essential Academic English
Basic Academic Writing / Grooming and Professional Etiquette(U2)
Visual Communication
Advertising in New Media
Elective

Year 2

Strategic Communication and Digital Media
Viral Marketing Communication
Digital Journalism
Media Publishing and Design
Social Media Strategy
Elective
Family and Society in Malaysia / Introduction to Cultural Practices in Malaysia(U3)
Digital Content Creation and Storytelling
Business Communication in the Digital Age
Corporate Event Planning
Digital Entrepreneurial Communication
Elective
Personal Social Responsibility (U4)
Internship

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Programme Information

Qualification

Diploma

Duration

2 Years

Intake

April, July

Tuition Fee

RM 21900

Overseas Program

Not Available

Location

Selangor