Official Employability Ratings will be released on 1st March 2021
100% Determined by Leading Graduate Employers
100% Determined by Leading Graduate Employers
Highly Employable Courses

Bachelor of Marketing (Hons.)

Click Count : 0
Bachelor of Marketing (Hons.)
Bookmark Visit Course

Programme Information

Qualification

Degree

Duration

3 Years

Intake

April, July

Tuition Fee

RM 52000

Overseas Program

Not Available

Location

Selangor

Overview

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.

Entry Requirements

  • Pass Foundation/Matriculation studies from a recognised institution; OR
  •  Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  •  Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  •  Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • Pass Diploma from a recognised institution.
  • Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM (A Level or its equivalent) and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Course Outline

Year 1

Organisational Behaviour
Management
Principles of Financial Accounting
English for Business Communication
Principles of Management Accounting
Managerial Statistics
Fundamental of Marketing
English for Business Studies
Critical Thinking and Application in Management
Principles of Finance
Fundamentals of Economics

Year 2

Research Methodology
Technology and Innovations Marketing
Marketing Channel Management
Product Planning and Management
Managerial Mathematics
Business Law
Research Methodology
Elective 4
Seminar in Web Marketing
Marketing Strategy
Elective 1
Digital Transformation Technologies
Analytical Programming

Year 3

Retail Marketing
Elective 2
Marketing Research
Global Marketing
Industrial Training
Integrated Marketing Communication
Consumer Behavior
Elective 3
Business to Business Marketing
Sales and Professional Selling Management
Internet Marketing
Business Analytics

 

More Courses

Bachelor of Economics (Hons)

Diploma in Business Administration

Bachelor of Business Administration (Hons)

Bookmark Visit Course

Programme Information

Qualification

Degree

Duration

3 Years

Intake

April, July

Tuition Fee

RM 52000

Overseas Program

Not Available

Location

Selangor