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Bachelor of Communication (Strategic Communication) (Hons)

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Bachelor of Communication (Strategic Communication) (Hons)
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

April, July

Tuition Fee

RM 50000

Overseas Program

Not Available

Location

Selangor

Overview

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

Entry Requirements

  • Pass Foundation/Matriculation studies programme from a recognised institution; OR
  • Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
  • Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
  • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects and a Credit in English at SPM Level or its equivalent; OR
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
  • Pass Diploma from a recognised institution; AND
  • A minimum score of band 3 in MUET or its equivalent*.
    *Candidates not meeting this requirement may be subjected to an internal review process.

Course Outline

Year 1

Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
English for Academic Purposes
Intercultural Communication
Public Relations Strategies
Social Media Strategies
Stakeholder Management
Media Law
Media Publishing and Corporate Design
Workplace Communication
MPU1
Elective

Year 2

Semiotics Studies
Strategic Thinking and Planning
Professional Image and Etiquette
Integrated Promotional Writing
Multimedia Application for Communication
Corporate Communication
Communication Research Methodology
Marketing Communication Strategies
Corporate Writing
Corporate Strategy
Design Thinking for Strategic Communication
Negotiation in Professional Contexts
MPU3
Elective
MPU4

Year 3

Crisis Communication Strategy
Event Planning and Management
Capstone Project
Corporate Reputation Management
Corporate Advertising
Elective
MPU2
Internship

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

April, July

Tuition Fee

RM 50000

Overseas Program

Not Available

Location

Selangor