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MA (Hons) International Business Management with Marketing

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MA (Hons) International Business Management with Marketing

Programme Information

Qualification

Master's Degree

Duration

3 Years

Intake

January, September

Tuition Fee

RM 106500

Overseas Program

Available

Location

Selangor

Overview

As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and organisations operate – how they develop their strategies and take key decisions – is vital.

Our International Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decision making processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.

All International Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.

International Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspiration

Entry Requirements

  • Heriot-Watt University Malaysia Foundation in Business: CCCC
  • A-Level/STPM: CCC
  • UEC: 20 points or less (5 subjects not less than B grade)
  • SAM: ATAR 70
  • CPU: 70%
  • SMA 3 (Indonesia): 7.5
  • IB Diploma: 25 points
  • Diploma deemed recognised by the Malaysian Government, acceptable to the University.
  • Any other relevant qualification deemed recognised by the Malaysian Government.

English language requirements

If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.

If you do not have IELTS 6.0, we offer a Pre-Sessional English Programme (PSEP) prior to commencing your studies.

Course Outline

Year 1

  • Fundamentals of Marketing
  • Human Resource Management
  • Commercial Law
  • Operations Management
  • Marketing Perspectives
  • Intercultural Issues in Business and Management
  • Management Theories in Practice
  • Choose 1 optional course

Optional course available in Year 1 include:

  • Organisational Behaviour
  • Enterprise Concepts & Issues

Year 2

  • Business Research Methods
  • Consumer Behaviour
  • Strategic Management
  • Marketing Communications
  • Business Analysis and Consulting
  • Choose 2 optional or elective courses

Optional courses available in Year 2 include:

  • Business Venturing
  • Innovation Management
  • Resourcing and Talent Management
  • Critical Approaches to Management

Elective courses are also available.

Year 3

  • International Business
  • Global Trends and Ethics
  • Choose 2 Approved Marketing options

Across both semesters

  • Management Dissertation

Optional courses available in Year 3 include:

  • The Contemporary Workforce
  • Changing Trends in Employment
  • High Growth Companies
  • Retail Marketing
  • Marketing Sustainability
  • Marketing and Management in SMEs
  • International Entreprenuership

*Information correct at time of publication and may be subject to change

Programme Information

Qualification

Master's Degree

Duration

3 Years

Intake

January, September

Tuition Fee

RM 106500

Overseas Program

Available

Location

Selangor