Drawing on HELP’s own start-up and successful emergence as both a business and social enterprise, and expressing its core value of sharing success, the HELP Master of Entrepreneurship (MER) was initiated to support the growth of dynamic entrepreneurship and ignite the entrepreneurial spirit in individuals to their aspirations.
The programme emphasises theoretical rigour to help students develop a conceptual awareness of the nature of enterprise. It facilitates the understanding of a wide range of managerial, marketing and financial skills within the entrepreneurial context using experiential and action learning. This pragmatic and holistic pedagogy supports the development of mind-set based competencies for entrepreneurial foresight and actions. The programme material is gleaned from lessons and cases of successful entrepreneurship and the experience of iconic entrepreneurs. It is also based on hard experience of HELP as an entrepreneurial institution in the field of education. Students will have the opportunities to interact with SMEs to understand real world challenges and exercise entrepreneurial skills acquired from the programme.