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Master of Applied Business Analytics

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Master of Applied Business Analytics

Programme Information

Qualification

Master's Degree

Duration

1 Year 6 months

Intake

November

Tuition Fee

RM 19000

Overseas Program

Available

Location

Kuala Lumpur

Overview

The HELP Master of Applied Business Analytics (MABA) aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.

Entry Requirements

First Pathway:
Regular Admission
One of the following:

  • A Bachelor’s degree with a CGPA of 2.50
  • A Bachelor’s degree with a CGPA below 2.50, subject to a rigorous internal assessment
  • A Bachelor’s degree with a CGPA below 2.50 with at least 5 years’ working experience in a relevant field.

Pre-requisites

  • Candidates without a statistics or mathematics background are required to do an Applied Business Statistics module prior to admission
  • International candidates are required to have a minimum IELTS score of 6.0 or its equivalent.

Second Pathway:
Accreditation of Prior Experiential Learning (APEL)

  • Under the APEL scheme of the Malaysian Qualifications Agency (MQA), candidates without a Bachelor’s degree but who possess a recognised Diploma or STPM and have prior working experience in this field may be admitted.
  • Minimum age: 30 years
  • For Malaysian candidates only – subject to APEL assessment.

Pre-requisites

  • Candidates without a statistics or mathematics background are required to do an Applied Business Statistics module prior to admission
  • International candidates are required to have a minimum IELTS score of 6.0 or its equivalent.

Third Pathway:
Flexible Admission With Microcredentials

  • Candidates without a formal qualification may be admitted if they have attended relevant courses from HELP University or other institutions of higher learning.
  • Credit exemption of 30% to 100% may be given.

Pre-requisites

  • Candidates without a statistics or mathematics background are required to do an Applied Business Statistics module prior to admission
  • International candidates are required to have a minimum IELTS score of 6.0 or its equivalent.

Course Outline

Maba Subjects

  • Applied Statistics
  • Analytics in Finance and Economics
  • People and Talent Analytics
  • Business Operations and Supply Chain
  • Marketing Analytics and Predictive Behaviour
  • Strategic Management Analytics
  • Business Research Methods
  • Project Paper (capstone)

Elective (Choose one)

  • Business Analytics for Decision Making
  • Digital Entrepreneurship

Programme Information

Qualification

Master's Degree

Duration

1 Year 6 months

Intake

November

Tuition Fee

RM 19000

Overseas Program

Available

Location

Kuala Lumpur