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Bachelor of Communication (Public Relations) (Hons)

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Bachelor of Communication (Public Relations) (Hons)
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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, August, October

Tuition Fee

RM 67100

Overseas Program

Available

Location

Kuala Lumpur

Overview

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

Entry Requirements

Applicants must have one of the following entry requirements:

  • HELP Foundation in Arts / Foundation in Science
  • STPM At least 2 C’s
  • A-Level At least 2 passes
  • Senior Middle 3 (UEC) At Least 5 B’s (including English)
  • CPU 5 passes with a minimum average of 50%
  • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
  • International Baccalaureate At least 24 points
  • Matriculation/Foundation At least CGPA of 2.00
  • Diploma At least CPA 2.00
  • Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Course Outline

Year 1

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • MCH 150 Introduction to Marketing Communication
  • MCH 125 Introduction to Sociology
  • MCH 102 Public Speaking
  • MCH 121 Public Relations
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

Year 2

  • MCH 250 Communication Theory
  • MCH 208 Communication in the Workplace
  • MCH 215 Intercultural Communication
  • MCH 230 Public Relations Case Studies
  • MCH 240 Public Relations Management
  • MCH 241 Public Opinion and Propaganda
  • MCH 231 Public Relations Writing
  • HSO 210 Social Research Methods
  • MCH 251 Theories of Media
  • √ Year 2 Free Elective
  • √ Year 2 Free Elective

Year 3

  • MCH 314 Communication Law and Ethics
  • MCH 370 Crisis and Issues Management
  • MCH 390 Honours Thesis
  • MCH 317 Publication Design
  • MCH 316 Public Relations Audit
  • MCH 360 Public Relations Strategies and Campaign
  • MCH 396 Practicum
  • √ Year 3 Free Elective
  • √ Year 3 Free Elective

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Programme Information

Qualification

Degree

Duration

3 Years

Intake

January, May, August, October

Tuition Fee

RM 67100

Overseas Program

Available

Location

Kuala Lumpur